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	<title>Tricomm Strategies</title>
	<link>http://www.tricommstrategies.com</link>
	<description>Providing the Three Pillars of Effective Communications</description>
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		<title>There is No Such Thing as an Online Reputation</title>
		<description><![CDATA[You will find lots of advice out there on how to manage your online reputation, however I think the wording itself betrays a certain level of misunderstanding of the role online interactions play. The phrase “online reputation” implies something separate from your offline reputation. Many people make the mistake, sometimes unconsciously, of assuming their online [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/08/19/there-is-no-such-thing-as-an-online-reputation/</link>
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		<title>Five Tips for Communicating Change</title>
		<description><![CDATA[For the most part, no one likes change. People especially seem resistant to change within the work environment. Ever wonder why? Maybe it is because people feel powerless at work. They hate change because they have no control over it. Maybe on some primitive level, it takes them back to their childhood, when things just [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/08/13/five-tips-for-communicating-change/</link>
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		<title>Social Media in the Workplace</title>
		<description><![CDATA[So, you are about to write a social media policy for your company. So many decisions to make… If you allow your employees full access to social media sites during work hours, will they fritter away valuable time playing Farmville or Mafia Wars while your company slowly goes bankrupt? Will banning social media sites during [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/08/11/social-media-in-the-workplace/</link>
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		<title>Social Media &amp; the Art of Listening</title>
		<description><![CDATA[I had an experience the last week that served as an excellent reminder for me on the power of social media as a listening tool. We are getting our house ready to sell. This involves emptying our house of about half of our possessions, cleaning every nook and cranny and making sure any minor repairs [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/07/12/social-media-the-art-of-listening/</link>
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		<title>Social Networking&#8230; Technology or Relationships?</title>
		<description><![CDATA[I am constantly amazed with the way many people view social media. I had a conversation with a fellow business owner that left me shaking my head in amazement. When I asked if their company was involved online, they assured me that they were &#8211; they had a website. When I asked if they were [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/06/24/social-networking-technology-or-relationships/</link>
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		<title>Using the Right Words to Communicate Effectively</title>
		<description><![CDATA[The other day, my husband was talking about tires. And wheels. I listened patiently for a while and then broke some news to him that will forever change the way he looks at me. I informed him that I don’t know what the difference is between tires and wheels. I said that all I had [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/05/25/using-the-right-words-to-communicate-effectively/</link>
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		<title>PR or Spin?</title>
		<description><![CDATA[Anyone who has talked to me about what I do for a living knows how I struggle to define my profession. One of the main reasons is communications can be quite intangible. People want to know what I produce. I can see the look in their eyes if I happen to mention some of the [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/03/31/pr-or-spin/</link>
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		<title>Effective Persuasion &amp; Advocacy – Tips &amp; Trip Ups</title>
		<description><![CDATA[A guest blog by Danielle Klooster In my line of work, policy, advocacy &#38; communications, the lion’s share of my writing is intended to persuade. In fact, when you think about it, even when writing a simple notice about a new online survey or upcoming event, the intent is to motivate participation, so still involves [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/03/22/effective-persuasion-advocacy-%e2%80%93-tips-trip-ups/</link>
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		<title>Do You Have a Story to Share?</title>
		<description><![CDATA[How many people have a story to share? How many organizations have one? Companies? I believe we all have stories to share. Some are pretty good at sharing them. Others are still trying to figure out their story. You see, storytelling is at the heart of communications. Whether you are a non-profit, a multi-million dollar [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/03/22/do-you-have-a-story-to-share/</link>
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		<title>How do you Choose Your Partners?</title>
		<description><![CDATA[In business, relationships are key. They can either be a help or a hindrance, but you can’t avoid them. How do you go about choosing whom you will work alongside? If you have an employer, chances are the answer to that question is easy – you work with whomever your employer decides. What if you [...]]]></description>
		<link>http://www.tricommstrategies.com/2010/03/04/how-do-you-choose-your-partners/</link>
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