How many people have a story to share? How many organizations have one? Companies?
I believe we all have stories to share. Some are pretty good at sharing them. Others are still trying to figure out their story. You see, storytelling is at the heart of communications. Whether you are a non-profit, a multi-million dollar corporation or one person, we are all about stories.
In order to make sure you story gets heard, you have some work to do. You need to write your story. Is your story about medical research or is about the lives that research touches? Is your story about fundraising or about problem-solving? In order to tell the story, you need to know the story.
Who do you want to tell your story to? Who wants to hear your story? We all think our story is important, but are we telling it to the right people?
But one of the most important questions is this: are you telling your story in a way people can understand? If you aren’t sure what your story is or even who wants to hear it, how will you share it effectively?
