People these days are bombarded with information and technology. iPhones, Facebook, Twitter, voice mail, email, junk mail, snail mail and huge blinking billboards along the highway. Is it any wonder that people seem to be developing overload? is it just my imagination or have people started to push back a bit? When my 22 year old son announced that he wasn’t going to start a Facebook account “on principal” I knew we may have hit a saturation point!
So I am not surprised when I talk to business owners who tell me they don’t have time to get involved in social media. They might have a personal Facebook account, but that is as far as it goes. Unfortunately, social media is becoming a very strong business tool and it should be given serious consideration when developing your overall communications or marketing plan. Of course, like any other tool you use, care should be taken to make sure it fits in strategically.
The following link may help you wrap your head around ways to deal with some of the time demands of social media within your business.
